This past week, I decided to up my Instagram game. My main method was by posting every day, along with a few others, like engaging with a lot more users. I had a couple goals and methods (listed below) that I was looking forward to trying.
My Goals for Instagram this Week:
-Get over 100 followers.
Obviously, we all want more followers. I specifically wanted over 100 because I wanted to be able to view my demographics. With a business account, you can view follower demographics if you have 100 followers.
I started with 85 at the beginning of the week, and I made it up to 115 by the end of the week. Now, that may not seem like a lot, but it’s a 35% increase in 7 days. And it’s the best I’ve ever done.
-Drive more people here, to Thoughts.
This worked . . . sort of. The number of people that clicked through to my site from Instagram was very low before this week. I managed to double that amount by the end, but it’s still super low.
-Start talking about Pura Vida on Instagram.
I’m a rep with Pura Vida Bracelets (super cool, right?), so I wanted to start letting people know that and get my promo code out there. If you buy from them, you’re supporting artisans all around the world. And if that’s not enough, many of the bracelets purchased have a portion going back to numerous charities. The company is great.
If you’re going to be making a purchase with them soon, use my code REBEKAHJOAN20 to get 20% off your order.
-Get more engagement on my posts.
This super-duper worked! My impressions (how many times my posts were seen) were up by +469, my reach (how many unique views my posts had) was up by +112, and my profile views were up by +92. I was averaging about 28 likes per post before this past week (all-time). Taking all of my posts from the past 7 days, I averaged 46 likes per post. Again, might not seem like a lot. But it’s a 64% increase in likes per post.
My Methods for Upping my Instagram Game:
I posted once a day (although some post more often than that). You can post more than once day, but from what I read, you need to be careful with that. You don’t want to overwhelm people’s feeds with your posts. That’s annoying and definitely not what you want.
For this, I went through the hashtags I used on my posts. I’d like a lot of the pictures, and quite often I’d leave a comment. I tried to make those comments meaningful – not just the generic “that’s pretty” comment.
Tip for meaningful comments: Read the caption of the post, and then comment how it resonates with you. Don’t skimp out on putting thought into your comments.
-Create better captions.
Another thing not to skimp out on – your own captions. While your picture does a lot for your post, so does your caption. Never forget that words are important. Use yours wisely.
-Use high-quality pictures.
Why would someone like your post if you picture is grainy, blurry, or bad quality? I’m not perfect at this one, but for the most part, I don’t post pictures I take on my phone. I take my pictures with my Canon Rebel t7i, edit them on my computer, and then post them on Instagram. I usually try to avoid filters/editing with Instagram as well.
-Find a variety of relevant hashtags.
This one was fun. I already have a few hashtags I always use (#thedailybasic, #photosinbetween, and #thatsdarling), and a few favorites, but it wasn’t enough. I wanted to use around 10(ish) for each post.
So I researched. I did Google searches and Pinterest searches and came up with travel hashtags, fashion hashtags, blogging hashtags, etc. And then I incorporated those into my posts.
Tip: only use relevant hashtags. Don’t use travel hashtags for a fashion post, etc.
-Look at demographics.
I hit 100 followers in the middle of the week. For the most part, my followers were on Instagram more often from 3-5 PM and later. So I’d usually try to post within that timeframe. I didn’t one day and posted in the late morning (around 11), and that post didn’t do nearly as well as the others.
Lesson learned: listen to what the demographics are telling me.
-Manage time wisely.
This was a tough one. Each day I’d come home somewhere between 2:30-3:30, be exhausted from work, and the last thing I’d want to do would be to come up with a good caption for my post. I had already laid out the picture and the hashtags for each day, but not the actual post. That I left for the day of.
You can read my post (including some tips) on time management here.
Overall, I’m happy with how my Instagram grew this week. Now let’s see if I can keep it up! Have any tips or comments? Leave them below! I’d love to hear from you.